Author- Aayush Chitransh (BBA-IT 2018-21)
Google Chrome gets some 'Brave' competition
Google Chrome, the undisputed leader used by over 2 billion people globally for Internet
browsing has got some serious competition in the "Brave" browser that automatically blocks
third-party ads and cookies, and even offers to pay users when they click and see a promoted
or partnered ad securely.
Called "Brave", the new browser has begun previewing the new advertising model which
promises to funnel 70 percent of earned revenue to users who load up and view the ads.
The remaining 30 percent will go to the browser's developers. Participating users would be
able to earn around $60 to $70 this year and possibly around $224 in 2020.
"Brave Ads remove intermediaries that exploit user data and thrive on surveillance, and
instead offer a consent-based system," according to Firefox co-founder and JavaScript creator
Brendan Eich who created the browser.
"Brave" is the open-source Chromium-based browser that out-ranked Chrome to be the second
best after Mozilla Firefox when it came to speed, secure browsing and quick navigation.
According to its website, the browser is up to two times faster on desktop and up to eight
times faster on mobile then Crome.
"Brave" automatically blocks any third-party trackers. Additionally, it can block third-party
cookies, block scripts and has secure HTTPS protocol everywhere whichever website you browse.
The biggest advantage of the "Brave" browser is that its servers do not see or store your browsing
data and one can customize privacy settings unlike in Chrome.
"Brave" also lets you see how many ads and trackers are being blocked daily. It was
built specifically as an ad-free experience and has built-in ad-blocking capabilities and anti-tracking
technology.